Easy to deploy and even easier to track; these programs will guarantee additional profit for your business.

Benefits of Gift/Loyalty Cards:

• Gift cards drive sales and average ticket amount higher in several different ways.
  • Customer will typically spend more money than they would if they didn’t have a card.
  • The merchant also has the ability to leave any unredeemed value on the card – which will prompt the customer to return to use the remaining balance.
  • In most cases, when there is little value left on the card, the customer will supplement it with another form of payment for the final purchase.  Thus increasing sales.
  • Customers will also use the card value towards a more expensive item that they may not have otherwise purchased.
• The card is basically a “Billboard in a Wallet”.  Every time a card holder opens their wallet or purse, they will see the customized card and be reminded that they have value on the card.
• Potential Income from Breakage – the term “breakage” is used in the gift card industry for the amount of prepaid value that is never redeemed.
• Eliminates manual tracking of sales and redemption of paper certificates.  With an electronic gift or loyalty card program, sales, redemptions, and other transactions are captured in real time.
• It markets itself.  If a consumer has value stored on a card, they are more likely to carry it and use it than respond to a newspaper ad.
• Grab and Buy.  The big advantage gift cards have over paper certificates is the ability to create a “grab-and-buy” display at the point of purchase.

Birthdays are the #1 purchase occasion for gift cards; which means that the best time to launch a gift card program is always….NOW!

Return on Investment

Equipment Compatibility

Custom Gift Card Art Requirements

Use the ROI worksheet to calculate your profit