TransNational supports both standard and customized electronic gift and loyalty card programs developed to increase your business’s repeat customer base.
Easy to deploy and even easier to track; these programs will guarantee additional profit for your business.
Benefits of Gift/Loyalty Cards:
Gift cards drive sales and average ticket amount higher in several different ways.
- Customer will typically spend more money than they would if they didn’t have a card.
- The merchant also has the ability to leave any unredeemed value on the card – which will prompt the customer to return to use the remaining balance.
- In most cases, when there is little value left on the card, the customer will supplement it with another form of payment for the final purchase. Thus increasing sales.
- Customers will also use the card value towards a more expensive item that they may not have otherwise purchased.
- The card is basically a “Billboard in a Wallet”. Every time a card holder opens their wallet or purse, they will see the customized card and be reminded that they have value on the card.
- Potential Income from Breakage – the term “breakage” is used in the gift card industry for the amount of prepaid value that is never redeemed.
- Eliminates manual tracking of sales and redemption of paper certificates. With an electronic gift or loyalty card program, sales, redemptions, and other transactions are captured in real time.
- It markets itself. If a consumer has value stored on a card, they are more likely to carry it and use it than respond to a newspaper ad.
- Grab and Buy. The big advantage gift cards have over paper certificates is the ability to create a “grab-and-buy” display at the point of purchase.
Birthdays are the #1 purchase occasion for gift cards; which means that the best time to launch a gift card program is always….NOW!
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What our clients are saying
“Whenever I have a question or concern, the staff at TransNational handle it promptly, and with such personal attention that I, as a customer, am under the impression that I'm their only customer.” — Ed, Retail Market